A significant shift in the real estate market is making it much easier for you to sell your house. The emergence of technology and companies that focus on helping you sell your house deliver a simple and efficient process to homeowners. These companies typically provide a wide range of services for homeowners including professional photos, staging, and buyer-focused promotional activities. All of these turnkey services help homeowners secure offers faster and for a higher amount.
Savvy homeowners understand how important it is to be represented by the top home selling company in their town. Your choice will directly impact your home selling experience. Icon Real Estate sold a number of homes last year which means our team understands the dynamics of the local real estate market. We have the processes, services, and marketing to connect and communicate with buyers in a way that’s unique to their buyer’s journey, we know how to produce successful sales.
What Are House Selling Companies?
Companies that sell houses really do help homeowners. You can’t put a price on the many ways services like these have made things so much easier for the everyday seller.
Real estate agents and companies can offer you in-person services, conducting evaluations of your property, recommending marketing strategies, and consultancy services to improve your selling skills. They know where to find potential buyers that are going to be interested in your kind of house in your location and have the hard skills to pull a mean negotiation so you don’t undersell your home. So much work and strategy go into selling a home and if you have the skills to navigate so much of this even for the first time around, then you have some very transferable skills and resources!
But for other people who are looking to sell and be done with that whole process, there are now modern online versions of services that sell houses. Online platforms have done this by creating a system of tools for making the process as “fast and easy as possible.” These house-sellers benefit from making the process concise and quick in an easy format that gives people the option to set up extra features like a “3D tour” and take a flattering photo of your home (there are robots for that). Pricing can be automated, and ads for your listing will demonstrate a broad range of selling your home effectively.
People and companies that sell houses can also reach a large community and many different kinds of sellers. Every kind of “house seller” has a role to play in defining the values and standards that many clients will come to expect for that kind of process. The future of these companies is highly competitive — much like the real estate industry — as so many platforms have been developed online for the curation of finding ‘the right home’ online
Benefits of Using Home Selling Services
Choosing to sell your single family, multi-family, or mobile home with a company that specializes in purchasing these types of homes can be highly beneficial for a variety of different reasons.
One of the main reasons for choosing this route relates to the speed of transaction that generally takes place. When working with these companies, you will find that their marketing infrastructure is typically very good, with a wide network of pre-approved potential buyers ready to sift through.
Selling a home to a pre-approved buyer is likely to dramatically reduce your time to sell, which could be hugely beneficial for you for a multitude of reasons that all pretty much revolve around one common theme — we all want to make a sale as quickly as possible!
With your home flying off the market and into the new hands of its latest owner, you could be an awful lot closer to your next big property sale or personal purchase (as this could easily free up some capital that you may currently have tied up).
Of course, there are also several other reasons why this could be a good route to take. Some other potential benefits of using a property sales company such as these include:
- Convenience:
As with our first point, the type to sell marketing strategy is once again employed here.
Most of the companies we have shown you above will be providing a service that once more follows the convenience path.
No longer will you need to sit and think about marketing your home, flipping through the photos, writing the script, haggling over the phone or in person, dealing with the latest potential sale; all of this can be left up to your trusty real estate support team.
Instead, you will now be able to focus on one simple task — securing your next single-family, multi-family, or mobile home deal!
How to Choose the Right House Selling Company
Reputation and reviews – At the top of your decision-making process should be the company’s reputation and reviews. A company with a solid reputation and positive reviews is more likely to bring a solid outcome. Look at online reviews and ask for referrals.
Expenses and commissions – These expenses can eat you alive. There is a wide range of settings for these deals among the iBuyer and hybrid buyer companies. Each has its own idea of the percentage of your house price it will swipe for that line item. So, understand these paper mill charges ahead.
Notice the professional services the offer, such as staging and marketing. Home staging is the effort to make your home look like a catalog page, your dream reveal. A well-dressed home gets the price it deserves. Not many sellers get excited to open a marketing calendar either. But when you try to take your car to an auction interstate at home yourself, the price will show it. … The lousy result, however, can be a good likelihood. Marketing can promote your home to your local area or a much larger international audience, so it will sell faster after all.
Top House Selling Companies to Consider
The mainstay of the real estate broker market is the traditional firm.
- Full service: These brokerages are large, brand-aware, and have a “been there, done that” mentality. They pride themselves on personal service and knowing the local market. They scoff at any notion that there’s something new under the sun in residential real estate. They have been working their home turf for many years and have an extensive network of contacts that, when push comes to shove, can mean that property A, instead of property B, gets sold much more quickly.
- Competition: Traditional brokerages have always been a competent but “reassuringly expensive” choice. More recently, however, the market has changed, and revamped local brokerages like Real offer properties for sale through an easy-click interface. Lesser fees and a rich online experience are of limited value; however, the general idea is to take convenient homes working for around 1% of the sale price to the masses. Presents willingly (all but the first five listed as “Exclusively O: US homes (Real’s listings), and 231,930: Homes for sale throughout the US, elsewhere (MLS listings on Real)).
The Process of Selling Your Home with a Company
Real estate professionals begin the process of selling a home by first offering a consultation. During this initial meeting, we’ll assess your needs and goals, an important first step that will color the rest of our journey. We will provide information about the current market, bringing details about comparable property sales in your area to discuss a potential pricing strategy.
Next, we provide a thorough home evaluation. The condition of your roof, how updated your kitchen or bath is, where the house is located — all will come into play when learning your home’s value.
Once pricing is determined, we’ll market your house online, in local publications, and through tried-and-true methods such as “For Sale” signs and open houses that could attract drive-by individuals who didn’t know they were in the market to purchase a new home. We have a number of unique methods for marketing your property, and we know that once we’ve drawn in a possible buyer, we can count on the local area to help reel them in!
After determining a price point digging up your home’s dirty (and shiny) little secrets, we apply years of experience and training to attract the right people to your door. From “For Sale” signs and open houses to online listings and “old-fashioned” word of mouth, we garner as much interest in your property as we can.
We ensure you write a listing that attracts people online, where more than 90% of people prefer to shop. We’ll help make your house “FOR SALE” stand out from all the others and “new and improved” that a “new and improved” item does.
The final step of the process involves knowing how (and when) to negotiate house prices, ensuring a fair sale that plays to your advantage as much as possible. Behind every successful family is an incredible woman. Once an offer has been made and the title has been transferred, that’s it — you’ve just sold your first house!
Selecting the right home-selling company impacts how well you will sell your home in a big way. They can often provide insights into what similar homes to yours are selling for, helping you know what is reasonable. Often they provide proprietary access to likely clients.
Submit your findings for a review with the greater community. Discuss what you went through and encourage people to check out some of the other resources on the site. I’m sure that there are chat boards and Facebook groups dedicated specifically to people going through this process. In these groups, people tend to describe the company’s services quite extensively, so enjoy your read and the hunt for your new home!